Too Tough to Care (1964)
An advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises an advertising campaign to show teenagers--especially boys--that cigarette smoking is "cool" and that real "tough guys"l don't pay attention to the anti-smoking messages and smoke anyway.
Keywords: mdblist.imdb-short, imdb.advertising-campaign, imdb.cigarette-smoking, imdb.teenager, imdb.tobacco-company
Country: United States
Languages:
English
Recommendations