Andrew Denton
Director
Gruen (2008)
Season 3
Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Released May 28, 2008
Episode 40 min
10+
S3E1 - Cleaning Products
How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products.
The Pitch: Save the Blobfish
Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.
June 16, 2010, midnight
S3E2 - The World Cup
How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup.
Time Tunnel:From 1981 hello sexy Nix.
The Pitch: Visit Asbestos
Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.
June 23, 2010, midnight
S3E3 - MasterChef
How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising.
The Pitch: Western Australia should become it's own country
Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.
June 30, 2010, midnight
S3E4 - Deodorant
Endorse Me: Kevin Rudd
How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising.
The Pitch: Oil spills
Ad of the week: Analysing the award winning Old Spice ad.
July 7, 2010, midnight
S3E5 - 3D Television
How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand?
The Pitch: Urine
Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?
July 14, 2010, midnight
S3E6 - Non-drinking
July 21, 2010, midnight
S3E7 - Milk
Aug. 25, 2010, midnight
S3E8 - Shaving
Sept. 1, 2010, midnight
S3E9 - Religion
Sept. 8, 2010, midnight
S3E10 - Insurance
Sept. 15, 2010, midnight
S3E11 - Infomercials
Sept. 22, 2010, midnight
S3E12 - Airlines
Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.
Sept. 29, 2010, midnight
ABC TV
40 min/ep
40 min
May 28, 2008
Sept. 21, 2011, midnight
Ended
TV-PG / 10+
Action
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