Julia Willoughby Nason
Director
LuLaRich (2021)
Season 1
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Released Sept. 9, 2021
Episode 45 min
13+
Genres: Crime, Documentary
Keywords: mdblist.imdb-tv-mini-series, mdblist.has-trailer, mdblist.amazon-original, imdb.fraud, imdb.pyramid-scheme, imdb.business, imdb.fashion-industry + 10 more, imdb.employee, imdb.retailer, imdb.leggings, imdb.marketing, imdb.complaints, imdb.business-failure, imdb.tv-mini-series, mdblist.certified-fresh, tmdb.pyramid-scheme, tmdb.multi-level-marketing
Watch Providers: Amazon Prime Video, Amazon Prime Video Free with Ads, Amazon Prime Video with Ads
Network: Prime Video
Country: United States
Languages:
English,
Spanish
78
68
89
S1E1 - Start Up
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
Sept. 9, 2021, midnight
S1E2 - Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
Sept. 9, 2021, midnight
S1E3 - Blow Up
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
Sept. 9, 2021, midnight
S1E4 - Toe Up
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
Sept. 9, 2021, midnight
Network: Prime Video
Episode Runtime: 45 min.
Season Runtime: 180 min.
Released: Sept. 9, 2021
Last Air Date: Sept. 9, 2021, midnight
Status: Ended
Certification: NR
Common sense age: 13+
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