S3E1 - The World in Your Palm
The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.
June 1, 2025, midnight
S3E2 - The Retail Reckoning
Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
June 8, 2025, midnight
S3E3 - Rise of the Internet Empires
An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.
June 15, 2025, midnight
S3E4 - Hardware Warfare
Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
June 22, 2025, midnight
S3E5 - Rise of the Office Machines
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.
June 29, 2025, midnight
S3E6 - Photo Bombs
An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
July 6, 2025, midnight
S3E7 - Fight for the Fast Lane
None
July 13, 2025, midnight
S3E8 - Pants on Fire
None
July 20, 2025, midnight
S3E9 - Wipe Out the Competition
None
July 27, 2025, midnight
S3E10 - Reinventing the Wheel
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.
Aug. 3, 2025, midnight