Mark Burnett
Director
The Apprentice (2004)
The Apprentice 2
This season featured 18 candidates, whereas the first season only had 16. Three new twists were introduced to The Apprentice this season. First, each team was unexpectedly forced at the season's outset to make a 1-for-1 player swap, resulting in a male on the female team (Bradford), and a female on the male team (Pamela). The traded members then became the project managers for the first task. Second, it was revealed that a project manager for the winning team would be immune from being fired the following week.
Released Jan. 8, 2004
Episode 60 min
14+
S2E1 - Toying with Disaster
Develop a new toy for Mattel. The product deemed most viable would be the winner.
Sept. 9, 2004, midnight
S2E2 - Scoop Dreams
Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump Ice Cream Parlour.
Sept. 16, 2004, midnight
S2E3 - Send in the Crowns
Develop a launch promotion for Crest's newest flavor of toothpaste. Each team has a budget of $50,000, and the winner will be chosen by executives from Procter & Gamble, Crest's parent company.
Sept. 23, 2004, midnight
S2E4 - The Last Supper
Open a new restaurant in 24 hours. Each team would be given an empty space in Manhattan. They would be responsible for chef selection, decor and stocking the restaurant. The winner would be the team that scored the highest on the Zagat Survey of customers.
Sept. 29, 2004, midnight
S2E5 - Lights! Camera! Transaction!
Select a product from the QVC inventory and sell it on-air. The winner would be the team that has the most gross sales.
Oct. 7, 2004, midnight
S2E6 - Crimes of Fashion
Select a designer, develop a clothing line to present at a fashion show for buyers from several upscale department stores. The team with the highest revenue from orders wins.
Oct. 14, 2004, midnight
S2E7 - Barking Up the Wrong Tree
Create a dog service business in the Central Park area and organize a sales event, with the winning team being the one that makes the most profit.
Oct. 21, 2004, midnight
S2E8 - A Tale of Two Leaders
Create a recruiting ad campaign for the New York Police Department with Donny Deutsch's advertising firm.
Oct. 28, 2004, midnight
S2E9 - Bringing Down the House
With a $20,000 budget (and the help of 2 previously fired candidates), each team would renovate a home in the suburbs of Long Island. The team who has increased the value of their home by the highest percentage and raised by increase profit would win.
Nov. 4, 2004, midnight
S2E10 - Runaway Pride
Open a bridal shop and sell dresses. The winning team would conclude as to who earns the most profit in their final sales.
Nov. 11, 2004, midnight
S2E11 - The Butt Stops Here
The teams are asked to create an in-store advertising catalog for Levi's Jeans, judged by Levi's president.
Nov. 18, 2004, midnight
S2E12 - The Pepsi Challenge
The teams are asked to create a new bottle for Pepsi Edge, and present it to Pepsi's entire advertising team.
Nov. 25, 2004, midnight
S2E13 - Sweet & Lowdown
The two teams are assigned to produce and sell the M-AZING candy bar, a new product from M&M Mars. The team that makes the most profit from selling the candy bars is the winner.
Dec. 2, 2004, midnight
S2E14 - Intellectual Horsepower
The candidates will go for one-on-one interviews with four prolific executives. These executive will personally interview the final four candidates and then advise Trump on which two candidates should be fired.
Dec. 9, 2004, midnight
S2E15 - The Task of All Tasks (Part 1)
The final two contestants face off for a final time.
Dec. 9, 2004, midnight
S2E16 - The Task of All Tasks (Part 2)
Donald Trump makes his final decision on the winner.
Dec. 16, 2004, midnight
Network: NBC
Episode Runtime: 60 min.
Season Runtime: 60 min.
Released: Jan. 8, 2004
Status: Ended
Certification: NR
Common sense age: 14+
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