Mark Burnett
Director
The Apprentice (2004)
The Apprentice 3
In this season, two groups of nine were divided into book smarts (who took the name Magna Corp) and street smarts (called Net Worth) referring to those with and without a completed college education. This replaced the Battle of the Sexes concept used on The Apprentice 1 and The Apprentice 2.
Released Jan. 8, 2004
Episode 60 min
14+
S3E1 - Whopper 101
Both teams have to promote new hamburger product from Burger King and then sell it.
Jan. 20, 2005, midnight
S3E2 - Motel 666
Each team has a budget of $20,000 to renovate a motel on the Jersey Shore, then the teams must welcome the paying guests, who will rate the motel and the customer service they receive through Yahoo! Local site. The winner will be determined by highest rating.
Jan. 27, 2005, midnight
S3E3 - Trouble is Brewing
Both teams were asked to promote Nestlé Nescafe brand. The winner will chosen and judged by Nescafe executives.
Feb. 3, 2005, midnight
S3E4 - Soap Dopes
Teams are asked to create a 30-second advertising commercial for a new product from Dove: Cool Moisture Body Wash. The winner will be decided by Donny Deutsch and advertising executives from Dove.
Feb. 10, 2005, midnight
S3E5 - Airstream of Consciousness
Teams had to create their own mobile service business from Airstream. The team with the most profit wins.
Feb. 17, 2005, midnight
S3E6 - The Writing on the Wall
Create a graffiti tag in Harlem to promote the Sony PlayStation 2 game Gran Turismo 4.
Feb. 24, 2005, midnight
S3E7 - Project Putt-putt
To build a miniature golf course and attract the most business of sales revenue.
March 3, 2005, midnight
S3E8 - Bling it On
To run a charity auction where the bidders will get special attention/prizes from famous music stars.
March 10, 2005, midnight
S3E9 - Mid-Season Highlights: What You Didn't See...
This episode featured unaired footage from the first eight weeks. Among other new details.
March 17, 2005, midnight
S3E10 - Pandora's Box
To create a short presentation/event for Home Depot.
March 24, 2005, midnight
S3E11 - The Pie's the Limit
To create a new pizza for Domino's Pizza, and sell it from a mobile street trailer.
March 31, 2005, midnight
S3E12 - Seams Stress
To design some kind of 'high tech' modifications to clothing for American Eagle Outfitters company. Each team will have Visa Cards of five thousand dollars budget.
April 7, 2005, midnight
S3E13 - A Lonely Drive
To create and promote a sales advertorial for the Pontiac Solstice car.
April 14, 2005, midnight
S3E14 - I Can't Believe It's Not Clutter
To design an office organizer for Staples and successfully present it to a focus group of Staples executives and managers.
April 21, 2005, midnight
S3E15 - Bedazzled by a Beefy T
To work with pop artists to design a T-shirt for Hanes celebrating their 50th anniversary, and make the most money selling the shirt.
April 28, 2005, midnight
S3E16 - The Games People Play
Have an interview with four high-profile business executives
May 5, 2005, midnight
S3E17 - Into the Stretch (Part 1)
Final Projects:
Book Smarts: Best Buy Fight Night Promotion.
Street Smarts: NYC 2012 Athlete
May 12, 2005, midnight
S3E18 - Into the Stretch (Part 2)
Final project results and the winner is chosen.
May 19, 2005, midnight
Network: NBC
Episode Runtime: 60 min.
Season Runtime: 60 min.
Released: Jan. 8, 2004
Status: Ended
Certification: NR
Common sense age: 14+
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