Wil Anderson
Gruen Sweat (2012)
Season 1
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
Released July 24, 2012
Episode 42 min
None+
Genres: Comedy, Documentary, Talk, Talk Show
Keywords: tmdb.olympic-games, tmdb.talk-show, tmdb.spin-off, imdb.panel-discussion, imdb.reference-to-the-olympics, imdb.advertising
Network: ABC TV
S1E1 - Episode 1
Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
July 25, 2012, midnight
S1E2 - Episode 2
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
Aug. 1, 2012, midnight
S1E3 - Episode 3
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.
Aug. 8, 2012, midnight
S1E4 - Episode 4
This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
Aug. 15, 2012, midnight
Network: ABC TV
Episode Runtime: 42 min.
Season Runtime: 42 min.
Released: July 24, 2012
Last Air Date: Aug. 15, 2012, midnight
Status: Ended
Certification: NR
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