Eric Sevareid
Enterprise (1981)
Season 1
Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
Released Oct. 2, 1981
Episode 42 min
None+
Genres: Documentary
Keywords: tmdb.industry, tmdb.business
Production Companies: WGBH Boston
Network: PBS
Country: United States
Languages:
English
S1E1 - Wildcatter
Bill Brodnax (Taurus Petroleum) drills for gas in the Cajun country of southern Louisiana. Witness how drilling is planned, financed, and carried out. In the closing moments, viewers learn alongside the wildcatter and his backers whether the well does in fact strike gas.
Oct. 2, 1981, midnight
S1E2 - The Colonel Comes to Japan
Loy Weston, the American chairman of Kentucky Fried Chicken Japan, presides over 324 stores. Witness the setting up of a new outlet in northeast Tokyo.
Oct. 9, 1981, midnight
S1E3 - Gulliver's New Travels
Examining the future of AT&T as its telephone monopoly ends and a new era of tooth-and-nail competition begins.
Oct. 16, 1981, midnight
S1E4 - Fast Horse in a Bull Market
The bizarre preparations for an auction where millionaires bid for race horses. (Tom Gentry Farms)
Oct. 23, 1981, midnight
S1E5 - Bankrupt
Inforex was a $70 million-a-year computer firm that rode the high-tech wave to prosperity in the early 1970s. Founded in 1968, it had burst on the scene with the IKE, a television-like data entry machine that had rendered the old punchcard systems obsolete. But the company had never been able to come up with a profitable second product.
Oct. 30, 1981, midnight
S1E6 - The Making of a Package Deal
Entertainment industries, searching for safer products with bigger returns on investments, have joined forces to create 'properties'. Witness one such property progress from inception to spinoff.
Nov. 6, 1981, midnight
S1E7 - Dogfight Over New York
One of the new airlines challenging the giants of the industry in the wake of deregulation, New York Air is followed from start-up to inaugural flight.
Nov. 13, 1981, midnight
S1E8 - Catfish Fever
Unhappy with the unpredictability of cotton prices, many Mississippi Delta farmers are converting their hardscrabble land to catfish "farms" of 80-acre ponds.
Nov. 20, 1981, midnight
S1E9 - Not by Jeans Alone
Levi-Strauss attempt to market a moderately priced, mass produced men's suit.
Nov. 27, 1981, midnight
S1E10 - The Kyocera Experiment
The San Diego subsidiary of Japan's fastest-growing company -- Kyoto Ceramic -- illustrates Japan's management techniques.
Dec. 4, 1981, midnight
S1E11 - One Man's Multinational
Tom Bata, chairman of Bata Shoe, visits his company's manufacturing plants in Chile, Upper Volta, Mauritius, Sri Lanka, and Kenya.
Dec. 11, 1981, midnight
S1E12 - The Jet Set: Boeing vs. the World
How market leader Boeing stays on top of the world aircraft business.
Dec. 18, 1981, midnight
S1E13 - Start-Up
John DeLorean, a former executive at General Motors, has used his fortune, reputation, expertise, and connections to produce a new sports car.
Dec. 25, 1981, midnight
Network: PBS
Episode Runtime: 42 min.
Season Runtime: 42 min.
Released: Oct. 2, 1981
Last Air Date: July 12, 1984, midnight
Status: Ended
Certification: NR
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