The Sneaker Boom (2025)
Season 1
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Released Nov. 21, 2025
Episode 29 min
None+
Genres: Anime, Anime: Shounen, Anime: Supernatural, Documentary
Network: Crave
Country: United States
Languages:
English
S1E1 - Episode 1
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
Nov. 21, 2025, midnight
S1E2 - Episode 2
As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
Nov. 21, 2025, midnight
S1E3 - Episode 3
After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
Nov. 21, 2025, midnight
S1E4 - Episode 4
In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
Nov. 21, 2025, midnight
S1E5 - Episode 5
Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.
Nov. 21, 2025, midnight
Crave
29 min/ep
148 min
Nov. 21, 2025
Nov. 21, 2025, midnight
Returning Series
NR
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