S2E1 - Hearst
William Randolph Hearst builds on his father George's mining fortune by becoming the world's first multi-media mogul; exposing both himself, and future generations, to the darker side of wealth and fame.
Nov. 19, 2023, midnight
S2E2 - Hilton
Conrad Hilton gets rich building the world's first international hotel chain. But after his sons' rivalry almost destroys everything, his great-granddaughter emerges to redefine the family brand.
Nov. 19, 2023, midnight
S2E3 - Heinz
Henry Heinz builds an empire by revolutionizing food processing. His son Howard and Grandson Jack must navigate wars, economic depression and changing times to keep the family-led company on course.
Nov. 19, 2023, midnight
S2E4 - Astor
From the fur trade into the drug trade, John Jacob Astor builds America's first mega- fortune. One that ensuing generations of Astors will battle to control, helping to define the opulent Gilded Age.
Nov. 19, 2023, midnight
S2E5 - Post
Breakfast Cereal king CW Post's death makes his daughter the nation's richest woman. But rather than rest on his laurels, she seeks to expand on his legacy and redefine the role of women in America.
Nov. 19, 2023, midnight
S2E6 - Harley-Davidson
Bill Harley and Arthur Davidson work with family members to build an iconic brand. Their heirs lose control of the company but take back ownership and restore its reputation.
July 22, 2024, midnight
S2E7 - Carnegie
Andrew Carnegie creates a steel-manufacturing behemoth and becomes the world's richest man. But his legacy as a philanthropist is marred by family tragedy and a violent clash with organized labor.
July 22, 2024, midnight
S2E8 - Mars
Forrest Mars reunites with his estranged father to transform a candy company. Later, Forrest takes over from family members to build one of the largest privately held corporations in the world.
July 23, 2024, midnight
S2E9 - Johnson & Johnson
Robert Wood Johnson starts a medical supplies company that his son grows into the world's largest healthcare products corporation. But family rivalries and lawsuits threaten its reputation.
Aug. 5, 2024, midnight
S2E10 - Busch
Adolphus Busch saves a failing brewery. His grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
Aug. 12, 2024, midnight