The Bambi, often called the Bambi Award and stylised as BAMBI, is a German award presented annually by Hubert Burda Media to recognize excellence in international media and television to personalities in the media, arts, culture, sports, and other fields "with vision and creativity who affected and inspired the German public that year", both domestic and foreign. First held in 1948, it is the oldest media award in Germany. The trophy is named after Felix Salten's book Bambi, A Life in the Woods and its statuettes are in the shape of the novel's titular fawn character. They were originally made of porcelain until 1958, when the organizers switched to using gold, with the casting done by the art casting workshop of Ernst Strassacker in Süßen.