Lefteris Vlachos is an advertiser, but the only thing he successfully advertises is himself. When Lefteris could no longer pay the rent, he and his wife, who teaches psychology at a college, and their son, Markos, moved at the home of his mother-in-law, Daphne. Daphne never misses an opportunity to undermine her son-in-law, who, in addition to Markos, has two daughters with his ex-wife Charoulla, a police officer with Team Z. Daphne also has a brother, Giasemakis Triantafillidis, who, according to himself, is the best lawyer in Cyprus. At his law firm, which shares premises with the advertising agency, works Maria who is being pursued by her colleague, Lakis. The cast is completed by the gang from the "Love TV" channel, with Margarita, her cheekiness, her charming naivety, and above all her famous linguistic "gems.", the beautiful Eleni and her jealous boyfriend Paris, Aggelos, Aphroditi, Mr. Pouros, Antzi, Koullis, and Vasos.