The Appearance (1996)

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Released July 14, 1996 40 min None+

Genres: Documentary, Short

Keywords: mdblist.imdb-short, imdb.portrait, imdb.advertising

Production Companies: Harun Farocki Filmproduktion

Country: Germany
Languages: German